Indie Awesomeness

You have been asking and we haven’t been very helpful in answering. When is our final day you say? Well, December 22nd will be our last day. As of now, all merchandise is 20% off and will continue to fall as time rolls along, but get in before it’s all gone!

We have had a blast these last amazing 10 years and couldn’t have done it without you. Thanks for all the love and support, Anchorage. Keep showing the other fab Anchorage mom and pops, and brick and mortars your love – they all need it, now more than ever. In the time of the internet and a slowly growing dumpster fire of an economy, it’s YOU who will keep these guys alive.

And no! Our fearless leader isn’t going anywhere – you can still find her Annie’s Arts & Follies line around town and soon in a new studio (look for open studios, First Friday events, etc – go follow her on facebook. Go ahead. We’ll wait.). So, no, she isn’t moving. No, she isn’t done making fun things. Just a slightly new direction in this awesome adventure.


Thanks for all the great memories guys! (maybe someday I’ll write a book). Stop by to say hi or bye (I’m not a hugger, so none of that please), pick up fab handmade goodies on sale, or take home some of those displays you have drooled over all these years. Going to miss 2601 Spenard, but it’s onto the next!  Hip, hip, hooray! – Annie





After 10 fabulous years in business, Bella will be closing its doors at the end of the year. We have had such a blast getting to know our customers and supporting handmade in Anchorage, as well as artists outside. But it is time to head on to the next adventure.

Our fearless leader will still be around town with her handmade jewelry line Annie’s Arts and Follies and you will see her at shows as well as volunteering her time to fab causes (say hi when you see her ushering at the PAC! A fun volunteer job supporting the arts!).

Keep your eye on our social media pages for markdown schedules and special sales. Be sure to get the good stuff before it’s gone!

Saturday February 18th!!!


You know how our hours get a little funky each January? How we take a little break, and because, you know, it’s January in Alaska? Well, this is the breakdown for this year! 

While our fearless leader runs off for a little r&r, awesome shopgirl Jackie will be holding down the fort! 

Regular non-holiday hours – Tuesday to Saturday 11-6 (closed Sunday & Monday) – resume in February. But note we are still here 7 days a week until January 15th! Stop by and say hi!

Are you going to see Potted Potter at the PAC next week? Make sure you are doing your house proud! We have handmade house scarves – all houses! – in stock and ready to go. You know you want one. All the cool kids have them…!


Well, the subject line pretty much describes exactly what’s happening. And we are stoked!

This year Bella Boutique is a drop off point for the annual YWCA Purse auction! Bring your new or gently used handbags to the shop and receive a 20% off voucher for shopping that day!


purse drive

This is such a great cause, and who doesn’t like saving money while shopping at your favorite stores?? Drop off starts today (September 15th) through October 15th!

I know…I know…It’s only September. But that holiday season is screaming towards us like a freight train and we want to make sure you’re ready for the annual Handmade Holiday Gift Swap! Woo hoo!!

If you haven’t joined us for one before, the rules are simple….Bring a wrapped handcrafted gift (it can be made by you or someone else, but it must be handmade) worth approximately $50. Now, we know it’s hard to gauge the value of a handmade item…so use your best guestimating skills. We want this to be as fair as possible so please keep in mind that many people will spend hours and hours on their gifts – a dozen cookies won’t add up and we don’t want anyone to feel like they lost out. (If baking is your thing, make it a basket! Cookies, jams, breads…).

The date is to be determined, so this is just a heads up. But get started or get thinking…It’s always a ton of fun with snacks and bubbly.

** Not in town? No worries!!! You can always mail your gift and we will mail your swap item back to you!! **

No kiddos please.


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